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William Floyd

Senior Vice President

William brings more than a decade of expertise in data acquisition, analytics and consumer research to his role as senior vice president at Vista Site Selection. With a specialization in GIS mapping, he excels at sorting demographic datasets and identifying trends, transforming complex data into clear, actionable insights for clients.

In collaboration with clients and the Vista team, William leverages the firm’s proprietary data analysis software to provide essential data for informed decision-making. He takes the time to understand the specific criteria, from logistics to personnel, that best suit each client's industry, offering tailored research solutions across various sectors.

William also assists Vista’s managing directors in evaluating the costs and benefits of different markets nationwide, ensuring that every decision is backed by comprehensive data analysis.


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William Floyd
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