The Grid by Vista
Your Free Playground for Data Exploration
The Grid by Vista, powered by groundbreaking analytics and site selection firm Vista Site Selection, offers every user more than 1,200 demographic variables laid out across the United States for free.
If you know what your audience looks like, the GRID can help you find it. Our straightforward interface allows simple navigation so you can spot your next opportunity…and have fun doing it.
See the Data That Drives Decisions
The Grid is built for fast market discovery. Choose a category, pick a variable and quickly compare locations across regions, corridors and neighborhoods. Explore categories including:
Consumer Expenditure
Explore what people spend money on and where demand is concentrated across goods and services.
Education and Employment
View educational attainment and employment trends across demographics to better understand workforce depth.
Households and Housing Units
Understand household composition and housing patterns, including where growth is forming.
Income and Poverty
Track income patterns and economic conditions across regions to understand purchasing power and financial stress.
Infrastructure
Explore infrastructure indicators that support growth, access and connectivity across regions.
Occupations
See the mix of jobs in an area where key occupations are concentrated.
