Area Overview Report

The Area Overview Report provides a comprehensive analysis of any area’s demographic landscape to assist economic development organizations and businesses in making strategic, well-informed decisions.

An Interactive Dashboard

This Vista Site Selection tool offers subscribers an interactive dashboard featuring important site selection data and analytics about a specific location.

An Area Overview Report can be generated for any tailored location, whether it’s a county, city, Metropolitan Statistical Area (MSA) or state, offering a wide variety of geographical possibilities for analysis and decision-making.

To view an example Area Overview Report, click here.

How It Works

Provide your location

Provide specific the location you’d like to examine the demographic data for. A report can be generated for any location.

Let the Model Work

The Area Overview Report will take the location provided and generate a holistic demographic analysis of the area.

Interact with you Data

Your report will include a dashboard allowing you to manipulate key factors and interact with area heat maps.

Based on your Provided Location, You’ll Receive Data on:

Socioeconomic Segmentation
- In-depth profiles on a population subset’s demographics and values including:
  - Head of household age and education
  - Estimated household income
  - Home ownership, estimated current home value and length of residency
  - Household size and age of children
- A heat map showing where each subset lives in the requested area
Broad Area Demographics
- Current and projected population size
- Number of households and their average size
- Living wage of population per household
- Household positioning in relation to the poverty line
- Number of units occupied vs. units vacant
Occupation
- The top industries individuals are currently working in
- Average travel time to individuals’ current place of employment
- Average expenditure per year