# Jeff Troan Explains Leveraged Zoning in New Video > Jeff Troan, partner and senior managing director at Vista, explains the concept of leveraged zoning in our new video, “The Art of Work.” *Canonical page: https://www.vistasiteselection.com/blog/jeff-troan-explains-leveraged-zoning-in-new-video/* --- *By Vista Site Selection · June 1, 2026 · 2 min read* Vista Site Selection has a lot of experience with economic development incentives; hundreds of millions, if you want to attach a dollar amount to it.  And that’s how many people think about incentives: as an immediate cash-based stimulus. In fact, there are numerous, additional ways by which governments can stimulate growth.   Jeff Troan, partner and senior managing director at Vista, explains the concept of leveraged zoning in our new video, “The Art of Work,” which you can watch below.   Leveraged zoning is a process where a local jurisdiction uses its zoning authority to create a significant cash-equivalent incentive for a recipient company through the sale of residual supporting property.  For example, a major manufacturing hub is going to need workers and workers are going to need somewhere to live. Leveraged zoning gives local jurisdictions another carrot to dangle in front of developers. Jeff presents a compelling case study, showing how a 700-acre parcel can be transformed into a vibrant live-work-play community anchored by this very type of major manufacturing facility.  He outlines practical steps for implementation, including the use of master developers, and discusses how this approach maximizes both public and private benefits.  The video also highlights ancillary advantages, such as increased tax revenue and improved infrastructure, that come with leveraged zoning. You can watch “The Art of Work” above.  If you’ve got other questions about development incentives negotiation, [reach out to Vista Site Selection](https://www.vistasiteselection.com/contact/)! ## How Vista can help - [Incentives Strategy & Compliance](https://www.vistasiteselection.com/services/incentives-strategy-compliance/): $4B+ negotiated. And the discipline to keep every dollar of it. --- More insights: https://www.vistasiteselection.com/blog/ --- **Vista Site Selection, LLC**, data-driven site selection, incentives, and economic impact advisory. Majority-owned by Vorys, Sater, Seymour and Pease LLP. 52 East Gay Street, Columbus, Ohio 43215 · Info@vistasiteselection.com · https://www.vistasiteselection.com